NISM Social Media Marketing Certificate

NISM Social Media Marketing Certificate

Category:
Business Management/ Information Technology/

Enroll this Course

Duration: 36
Lectures: 5
USA (NISM)

COURSE DESCRIPTION

This course provides tactical platform training (Facebook, Instagram, Twitter, LinkedIn) in conjunction with crafting a basic social media strategy to ensure your hard work is effective. In this social media marketing certificate you will complete the following learning objectives.

  1. Create a basic social media strategy.
  2. Identify your audience and their specific interests.
  3. Write effective content.
  4. Practice community management
  5. Learn Facebook, Instagram, LinkedIn, and Twitter Basics.
  6. Participate in an introduction to platform analytics.

What will I Learn?

Creating a Social Media Strategy: Two current articles related to social media strategy will be provided for the class. The first is a high-level article regarding general considerations for creating a strategy and the second is an article specific to creating a strategy for your Facebook presence.

 

Learning About Your Audience: Two current articles related to audience research will be provided for the class. The first is a high-level article providing tips and common approaches to research. The second is a case study related to online market research.

 

Content Writing: Two articles related to social media content writing will be provided for the class. The first is an article providing general tips and common approaches to writing for social media platforms. The second is specific to microblogging (i.e., writing on Twitter)

 

Community Management: Two articles related to community management will be provided for the class. Both articles will be specific examples of how specific organizations find their audience on social media and keep them engaged.

 

Platforms: Four articles will be provided for the class – one for each of the platforms covered in this course (Facebook, Instagram, Twitter, and LinkedIn). Students may choose to read a minimum of two articles based on their areas of interest.

 

Analytics: Two articles related to social media analytics will be provided for the class. The first is an article providing general tips and terminology. The second focuses on data interpretation.

What is the target audience?

All employees of advertising companies or those interested in the field of social media to develop their projects or use them for advertising.

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